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My Story
For two decades, organizations knew me through C-Service – The Israeli Center for Customer Service. Today, the same expertise, experience, and proven methods continue under my name – Smadar Weinstein.
As I founded C-Service in 2004, and after 20 years of working with hundreds of organizations, I now bring that legacy directly into my personal consulting and training practice.
I help organizations transform customer service from routine interactions into meaningful human experiences. My work bridges the gap between professional standards and human needs, ensuring that service excellence is not just delivered, it is felt.
Smadar Weinstein, PhD
Founder & CEO
Specializing in customer success and in the dynamics between the organizational factors and the psychology of customer service.
I am an organizational consultant with over 15 years of experience.
I lecture at the Department of Management and Economics at the Open University, and have spoken in hundreds of organizations through lectures, training days, courses, and workshops for employees and managers. My work focuses on designing and managing service systems, developing “failure-proof” mechanisms for handling complaints, and publishing both academic and professional articles on topics such as service provider motivation, customer complaints, service innovation, customer loyalty, and emotion management among service representatives. I'm also a proud creator of the 'Play to Change' toolkit – a tool for personal and organizational transformation, designed for consultants, organizational psychologists, and managers across industries.